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Training – eLearning – Documentaries – Reality Shows – Online Marketing – Social Media – Commercials – Demonstrations – Brand Image – Continuing Education – Corporate Communications
We know how to produce a great program because we listen – to you, your goals, your vision. We specialize in guiding client teams through the content design and production process based on established goals, extending discussion where needed to delivery systems and marketing. We assemble a group of production professionals specific to your project, including outstanding videographers, graphic artists, programmers, animators, audio engineers, translators, talent and more. In addition to video production we can create or manage the companion streaming, LMS, website, app, or other components required to ensure your project reaches its audience.
Want to motivate people? Tell them why the information is important and how they can make a difference. Their time to learn, and later personal investment, are required for change. They want to know, “Why should I?” Quality media production, combined with the right message, can both answer the question and inspire the change.
“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.” -Simon Sinek
Why Video Works
Our brains are wired to pay attention to motion and faces. Moving images and people speaking win attention. A well crafted video will trigger emotions, like empathy and curiosity, that keep us engaged. Online video is expected to account for almost 80% of consumer internet traffic in the next 3 years, with three times more click-throughs for messages with video.
“If you stimulate the auditory and visual senses you increase your viewer’s comprehension…by 74%.” –Mayer and Anderson
Media production can require teams of people, often working virtually. When coordinating production teams, content experts, delivery systems and marketing, project management makes or breaks the intended results. Equally important in this field is to not over-manage. Leave room for the content to develop and the creativity to flow.
“One does not manage people…the goal is to make productive the specific strengths and knowledge of each individual.” -Peter Drucker
Less than 10% of training programs are tracked to the level of return-on-investment. Reaching the point of measuring behaviors and organizational impact is an objective that should be considered at the beginning of a project, as it will likely impact the structure and timeline. The good news is that once your project is proven effective, your next budget might just increase.
“Evaluate what you want — because what gets measured, gets produced.” -James Belasco